How To Find The Right Investors For Your Startup Business

Pretenders are many, avoid them, and get the right funding.

Augustine Ojeh
7 min readJul 18, 2020
Photo by Tim Gouw on Unsplash

As an entrepreneur, you may fail in business if you can’t find the right investors for your startup business. Finding the right investor can be a bit confusing. You’re giving your business idea to a bunch of persons who are most probably refusing to sign an NDA. However, you still have to do what is required to take your business to the next level. Finding the right investors for your business is one of the crucial steps that you must take. It is one step that you can’t even think of outsourcing to anyone. It’s your responsibility as an entrepreneur. No one believes in your business idea more than you do.

These simple guides will show you how to find the right investors for your startup business. Following the steps below and doing your due diligence will set you up for success.

It takes time

Some entrepreneurs believe that their business idea is so yummy and they can land an investor in a couple of weeks or a month. It doesn’t happen so easily. Sometimes, the best ideas take the longest time. The reason is that an idea that sounds very yummy makes investors skeptical. They believe that when something sounds too good to be true, it probably isn’t true.

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Augustine Ojeh

Son. Husband. Dad. Co-founder. Friend. Building Roodi. Write what I think. Write what I know. And write what I do. Most times, I'm right. Sometimes, I'm not.