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Diversity Is Being Too Broadly-focused

What happens to the coffee shop down the street?

Augustine Ojeh
2 min readJul 4, 2020
Photo by Omar Lopez on Unsplash

The fuss about diversity in corporate organizations has grown into an industry of its own. Every diversity consultant and researchers are focusing on multinationals and huge national corporations on the NYSE limelight.

Has anyone wondered what happens in the far smaller organizations?

The coffee shop down in the suburb. The local delivery service. The grocery stores in suburbs and rural areas.

Although these businesses have a streamlined demographic of applicants seeking employments at their establishment, there is a lot they would have achieved if they never sent away that guy that didn’t look like the locals. This may not get the attention that it needs and it fosters within our remote communities, making life more frustrating for people looking to start a life in a new neighborhood.

“Micro-diversity” should be a consideration that can show these small businesses how much they can benefit from building a diverse team. Small entrepreneurs are filled with limitless potentials. With the right team, these small businesses can scale into much bigger enterprises within their locality or beyond.

I’m not a diversity expert. However, I’ve spent several weeks researching on the…

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Augustine Ojeh
Augustine Ojeh

Written by Augustine Ojeh

Son. Husband. Dad. Co-founder. Friend. Building Roodi. Write what I think. Write what I know. And write what I do. Most times, I'm right. Sometimes, I'm not.

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