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SpaceX CEO could face charges of market manipulation upon successful regulation of crypto.

Photo by SpaceX on Unsplash

Less than 24 hours after Elon Musk hosted the Saturday Night Live on NBC, SpaceX confirmed a deal with the Geometric Energy Corporation (GEC) that was fully funded with an undisclosed amount in Dogecoin.

The deal was for Elon’s SpaceX to help launch a 40-kg cube satellite on the moon by the first quarter of 2022, according to CNBC.

Although this mission could be named in one of a trillion ways, the “Imperator of Mars” — as Elon calls himself on his Twitter bio — dubbed it DOGE-1 for some uncanny reasons.

One of the reasons he chose the name…


The great thing about great people.

Image by Keith Lance from Getty Images

In 1954 when Ray Kroc joined the McDonald brothers, he immediately believed that McDonald’s was the future of fast-food in America — and the world.

Kroc’s story is famous at some point: the traveling salesman that deduced the most effective real estate formula the world has ever seen. But what many people didn’t realize was that he was infamous for burning bridges.

As a natural salesman, Kroc built interpersonal relationships with relative ease. Also, as a crazily ambitious businessman, he burnt them viciously.

From him divorcing Ethel Kroc and Jane Kroc to his renounced club membership and eventually, a fight…


Proven strategies for thriving in a disruptive era.

Photo by Christina @ wocintechchat.com on Unsplash

Existing businesses are disrupted by startups. When this happens, we blame the company for its failure to adapt to new technologies. Within those press-propagated “winner-loser” stories, painful truths go untold.

Why shouldn’t they? Those truths make the story boring, and the media are not in the business of promoting boring yarns.

The actual truth is that most of these big businesses adopted the new technology. However, they failed to improve productivity while implementing these new, disruptive technologies efficiently.

Stories of Blockbuster, Xerox, and Kodak are some of the most-read stories of companies sent under by disruptive technologies. In the real…


A complete guide to drafting a business plan for your startup.

Photo by Glenn Carstens-Peters on Unsplash

Young entrepreneurs find it challenging to develop a business plan. This is because they are still uncertain of how things will pan out in their business. So, they resolve to just winging it and see what happens. However, with a well-written business plan, you stand a greater chance of turning your startup into a successful business.

This article simplifies the process of writing a business plan. Following the described process below can help you create a simple business plan that can help you navigate your startup journey.

Why you need a business plan?

This may…


A guide for achieving ambitious goals.

Photo by Richard Felix on Unsplash

Growing up, I’ve heard advice from people of influence, asking their audience to set their goals high and never settle for less.

This, as inspiring as it sounds, is the reason behind many unrealized goals. This is because we misinterpret advice.

Growing up with this advice sounding like church bells, I aimed to enroll in the local medical college. I had friends who wanted to be lawyers, engineers, doctors, and whatever prestigious profession they desired.

We had these aspirations because those were the most prestigious professions. They were not necessarily what we loved to be.

We wrote the UTME —…


A way to avert stress and achieve more.

Photo by Alina Grubnyak on Unsplash

Since the beginning of civilization, humans have believed that 24 hours make a day. There’s been no reason to question this postulation. Clearly, it took 24 hours for the world to come back just the same way it was the day before. Science holds that the Earth rotates around its axis in 24 hours, but the inference that a complete rotation makes a day still remains blurry to me.

Individually, allowing the rising and setting of the sun to dictate the length of our day is a catastrophic flaw on our part. …


Pretenders are many, avoid them, and get the right funding.

Photo by Tim Gouw on Unsplash

As an entrepreneur, you may fail in business if you can’t find the right investors for your startup business. Finding the right investor can be a bit confusing. You’re giving your business idea to a bunch of persons who are most probably refusing to sign an NDA. However, you still have to do what is required to take your business to the next level. Finding the right investors for your business is one of the crucial steps that you must take. It is one step that you can’t even think of outsourcing to anyone. It’s your responsibility as an entrepreneur…


Price has nothing to with it.

Photo by Anna Shvets from Pexels

It is one thing to have a product to sell and it is another thing to sell a product that customers will love. Doing the latter requires you to horn certain skills that put you and your product on a platform that the customers crave to be. Because most entrepreneurs do not know how to make customers love their products, they often sell with difficulties.

Let me give an instance of a product that customers love. Apple products are a perfect example. We love the iPhone and most other products not because of its features. Of course not. Many iPhone…


The last step is what most businesses miss — and the most important.

Photo by Clay Banks on Unsplash

The biggest challenge for startups, and existing businesses, is winning customers and retaining them. Things get ten-fold tougher if they are venturing into a saturated market. Sometimes, pricing strategies are futile when the industry price is so low for new businesses to survive the competition. In this case, knowing how to win customers and never lose them becomes crucial. Following this method effectively wins one customer at a time. However, if you diligently serve, one won customer is a customer for life.

These simple processes detail how to win new customers and keep them all through your business.

Be Honest About Your Product Features

As your…


Most importantly, identify your business and yourself as separate entities.

Photo by Karolina Grabowska from Pexels

As a startup entrepreneur, one of the challenges you might face is separating your business expenses from your personal expenses. This can be crippling some times. However, smartly handling personal expenses while running a startup business is crucial. For most people, they send money into the same account, whether it’s business or personal. Also, both business and personal expenses leave from that account.

Running your business like this can spell doom. You must first learn to separate your business from yourself as individual entities. Simply put, you should consider yourself as an employee to your business. …

Augustine O. Ojeh

First, I breathe. Then, I write. That’s all. (Founder and EIC, Noknom.com.)

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